Hi, I’m Crystal Rokos—mom of two, wife, and proud founder of Baby Advocate. My journey to motherhood was anything but straightforward. Like so many, I spent my twenties focusing on my career and dreaming of love and family, unsure when or how it would all fall into place. Meeting my husband later in life and choosing to start our family through IVF came with its own set of worries, hopes, and unexpected challenges—reminding me just how much support and guidance parents truly need.

From high-risk pregnancies to two precious babies born after many hurdles, I learned firsthand that being “ready” for parenting is about so much more than reading books or following advice. Even with all the research and preparation, I found myself overwhelmed by choices and flooded with questions—including how to help our son get the sleep he needed. Like so many families, we struggled through sleepless nights, feeling frustrated and stuck despite our best intentions and love.

Everything changed when we decided to seek expert sleep support. By following an evidence-based plan, our family found the rest we desperately needed—just as our son blossomed into his happiest, healthiest self. In that moment, I realized how many families were walking the same winding path as we had: doing everything possible while still feeling lost. That realization became my “why.”

I became a certified sleep consultant and launched Baby Advocate to empower every parent and caregiver with the guidance, education, and reassurance I wish I’d had myself. My goal is to help others avoid feeling alone or unprepared, and instead embrace parenting with confidence, clear answers, and the sense of community we all deserve.