Let’s Rewrite Your Story
Transform your second half of life into an active, pain-free journey. Experience sustainable fitness that adapts to your lifestyle, ensuring you live stronger, longer.
Essential: We prioritize core principles tailored to your current needs, ensuring continual improvement without the burnout of generic programs.
Physical Practice: Your flexible, sustainable routine will integrate seamlessly into your evolving lifestyle, unlike rigid, one-size-fits-all workouts.
Individual: We create a plan uniquely crafted for you, acknowledging that no two journeys are the same.
Continual Improvements: We focus on incremental, lasting changes, making your goals natural outcomes of your physical practice.
For many years, my coaching business was called “Fit 2 Play.” That’s because I worked with athletes at the highest level of sport. When you're paid to play there's different expectations. I witnessed firsthand what the price of going "all-out" all the time costs.
Today I know there’s no more exciting or worthy goal than playing strong in the game of life. We individualize how you train today with a healthy mindset and a focus on functional fitness so you can enjoy a pain-free, active lifestyle to live the rest of your life on your terms.
A Coaching Experience Designed for Your Second Half of Life
This is personalized coaching built for the second half of life.
You’ll get the support, structure, and strategy to finally shift from a workout mindset to a sustainable physical practice.
With a mix of asynchronous coaching, quick calls, and one-on-one weekly check-ins, you’ll have everything you need to stay on track, make adjustments, and keep moving forward—without the outdated model of traditional personal training.
EPIC Private Coaching
Private coaching for former hard-chargers who want to live stronger, longer in the second half of life—without burning out.
Coaching (asynchronous, on your schedule) – Much of our work happens outside of live calls. You get feedback, guidance, and personalized next steps through video, messaging, and check-ins—so you can implement changes in real time without waiting for a session.
Quick Calls – Need a quick adjustment or clarification? I’m available for brief, focused calls to help you troubleshoot, refine, and get unstuck—without scheduling a full session.
Weekly Check-Ins – These coaching calls are where we strategize, fine-tune your approach, and ensure you’re progressing in a way that’s sustainable and effective. This is where the real transformation happens.
Custom Programming – Your workouts are delivered through an easy-to-use app, so you always know exactly what to do. The app includes exercise demos, tracking, and progress updates, giving you the structure and flexibility to train on your schedule—while I provide coaching, feedback, and adjustments as needed.
This is coaching reimagined—efficient, results-driven, and built for lasting success. You may train on your own, but you're never left alone. You get accountability, support, and coaching to helping you build a physical practice for life so you can live stronger, longer.
There's two ways to work with me:
EPIC 90-Day Reset – $2700
This is a higher-touch, personalized coaching experience built for the second half of life.
Includes a weekly 1-on-1 training session where we work together—live coaching to build skills, confidence, and momentum.
Full coaching container focused on building a sustainable physical practice
EPIC Guided – $450/month
Train independently. Stay supported.
This is for graduates of the 90-Day Reset or folks who are more independent.
EPIC Guided is ongoing, personalized coaching want to keep progressing—without burning out or second-guessing their next move. This is a lighter version of the Reset.
What’s the Difference Between EPIC Private Coaching and EPIC Guided?
Both coaching options offer personalized programming, direct access to me, regular check-ins, and expert guidance. The core difference lies in how we train—and how closely we work together each week.
EPIC Reset Coaching is a high-touch, premium experience that includes a weekly 1-on-1 training session. We train together—live—so I can coach you through movement, build your confidence, and refine your form in real time. This is ideal if you’re rebuilding your strength, need close attention, or want hands-on accountability each week.
EPIC Guided is designed for independent movers. You’ll still get custom programming, weekly check-ins, ongoing feedback, and access to me for support—but you train on your own schedule, without the weekly live session. This is perfect if you’re already in a rhythm, have completed the EPIC Reset, or prefer more autonomy with expert guidance in your corner.
Both options are built around sustainable strength, long-term progress, and the kind of coaching that helps you live stronger, longer.
"I needed a Coach . . . someone to motivate me, to hold me accountable, someone who was approachable and who would also design a safe and effective program that would be both challenging and fun! As a physical therapist and fitness instructor, I knew the importance of working with someone who understood the human body, functional movement, the aging process, and safe progressions AND who could communicate in a way that was insightful, honest, and concise. I was in need of someone who was an exceptional authority in their field, and really fun, too! From the first call, I knew that my goals and (self-limiting) beliefs were being “heard.” I have remained injury free and have become stronger, feel healthier, move better, and continue to set new goals!"
Denise Klatte PT, DPT, GCS
I’ve always pushed my body — my output of energy, and overall endurance are extremely high. I’ve found Jeff Turner instrumental in my preparation, as well as extending my career. Jeff is the best I’ve worked with.
-Ken Bradshaw, Big Wave Surfer
FAQs
I’m not sure remote coaching is right for me – can we talk first?
Absolutely!
You have questions, and I'll have a few for you -- by the end of our call you'll know if this is a fit or not.
How much time is required to get the result I want?
We’ll get clarity on your goal on our initial call.
Once we’ve discussed your objectives and understand your starting point, we make a plan.
There’s no predetermined program with a set amount of days/times that you have to fit into – our work together is completely customized to meet your needs and desires, goals and challenges.
I will create, motivate, and inspire you with a sustainable program that fits into your life – in other words, a physical practice.
I have some old injuries, can you work around them?
Yes! We'll discuss your current health and past injuries during our initial call and address all concerns.
Clients are often referred to me because of past issues, and clinicians I’ve worked with have confidence I can find the right amount of the right stuff for you to do at the right time (“the dose”), regardless of your condition.
To be clear, I do not diagnose. If you have any concerns, please talk to your health care provider. I'm happy to talk to them as well.
How much support is available?
Like Goldilocks… just the right amount.
We’ll talk about what that looks like during our initial call.
Some people want 24/7 access – this isn’t that, but you will feel well supported. We’ll have our scheduled calls, but if something comes up in between, I’m here for you with a quick call.
What are we doing on the calls?
Our calls are where real transformation happens through expert coaching, strategy, and support tailored to your journey.
This isn’t (traditional) personal training—it’s a smarter, more effective approach designed for maximum impact with minimal wasted effort.
With a mix of asynchronous coaching, quick calls, and weekly check-ins, you get the guidance, accountability, and adjustments you need—without the outdated model of someone counting your reps. This is how you build a sustainable, results-driven physical practice for life.
I’m new to strength training -- can I do this?
The overarching theme of my coaching is living stronger, longer – everything we do aligns with this imperative goal.
Strength training may not be what you think it is; there are many paths to strong, fit, and healthy. We are building your body’s strength and stamina, but this is not about lifting bone-crushing amounts of weight. By easing into this new practice, consistency becomes a byproduct.
I know you can do this! And we'll have a conversation before you join, so you'll feel confident about how we'll approach strength training.
James E. Wright PhD, Former Chief of Exercise Science at the Army Physical Fitness School and Writer/Editor
"Jeff has been a master trainer of top athletes and Hollywood celebrities for decades. His knowledge of training and ability to design extremely effective training programs for a wide range of individuals puts him
among the top coaches in the U.S."
Frederick C. Hatfield, PhD, Sports Scientist, Iron Legend
"I have known Jeff Turner over 30 years. I sincerely recommend him with the highest level of praise. Mr. Turner’s levels of knowledge, experience, confidence and motivational skills rank him among the best sports and fitness coaches in the field today."
